Grupeer is proud to announce the partnership having a loan that is new money U Finance.

Grupeer is proud to announce the partnership by having a brand new loan originator- Cash-U Finance. The key mission of Cash-U loans would be to assist anyone, that has starred in an arduous situation that is financial. Mixing together brand new technology, latest styles in cyber-security and high tech device learning algorithms, Cash-U Finance brings easy to get at microloans to anybody across Russia.

Cash-U is really a company that is relatively young it absolutely was established in might 2017, but began operations in September 2018. The brand-name Cash-U perhaps not inadvertently is consonant aided by the cashew pea pea pea nuts. Within the Russian language there was an idiom “cracking nuts”, which can be a synonym into the English idiom “like a bit of cake” and means something quite simple and fast. This manufacturer aims to inform the tale of the way the loans of Cash-U are easy to get at in a brief time frame.

The founders’ goal would be to result in the loan that is personal very technical and customer-friendly. They usually have leveraged their experience with micro-financial companies from a single part additionally the marketing that is online on one other part. This blend that is perfect producing the high-tech customer home loan company- Cash-U Finance. Presently, 73 highly trained experts are utilized in the organization.

In the present climate that is economic individuals, every once in awhile run into the specific situation, if you have no money kept after the wage by the end for the thirty days. In a few urgent circumstances maybe not, everyone else can ask buddies to borrow funds. More over, in the event that individual has delayed re re payment for just about any bill, the credit score gets spoilt and these customers are undesired by banking institutions. Therefore, right right right right here the payday that is accessible are available.

Business design

The lifecycle for the loan comes with 5 phases. At first, the client registers in the website and website link the payment way to their account. At this time, the document is checked for authenticity. Next, could be the scoring procedure. The brief questionnaire, which will be needed because of the regulator allows running all the way through Big Data information warehouses (around 30). More or less 10,000 parameters are analyzed within 20 moments and are usually going right through the company’s scoring model. The fraudulence detector can also be working at this time.

The 3rd to stages that are fifth getting the cash towards the client’s bank card, spending it straight straight straight back and in negative situation business collection agencies. To make your debt collection procedure since efficient as you are able to, four collection stages were created with respect to the wide range of times of the payment that is missed. This kind of approach that is tailored commercial collection agency makes Cash-U Finance a frontrunner in this industry- your debt collection price is more than the industry average.

The scoring that is proprietary associated with the business additionally enables making smart decisions with regards to lending cash. This will be all feasible because of device learning algorithms, usage of big databases and information that is alternative. The scoring model’s approval price for brand new customers is 20% and 70% for going back clients.


A very technical online strategy permits attracting an excellent audience that is new. Furthermore, customer commitment is impressive- more than 80percent of consumers are using the loan over over and over repeatedly. Presently, Cash-U Finance has 15,000 clients that are returning. Another key to success is a wide array of items, this enables attempting to sell additional services and products to clients.

In Russia, there was amazing interest in pay day loans, so it’s crucial that you give attention to your target clients. Cash-U Finance is designed to provide clients between 25-55 years of age with an income that is average of RUB (Eur280-430) and require the mortgage as a result of some unanticipated activities. The typical clients appropriate now are generally women or men, between 25-40 yrs . old with greater education and residing in towns having a populace above 15,000 individuals, working and an income as much as Eur570. The attention price is in line because of the legislation and rivals’ rates. The normal loan is Eur90 for first-time consumers and merely over Eur130 for the going back customers. The present loan profile is about Eur750,000 additionally the income for 2019 is much more than Eur4 million.


The people who own the business have begun be effective within the pay day loan market a number of years ago and possess witnessed the marketplace without having the legislation. Recently a complete lot of modifications had been implemented and also the legislation got tough. Numerous players have gone the marketplace as a result of that, but Cash-U Finance contrary got well informed into the regulated environment. This means the investors have actually the proper mindset to build up a powerful item.

The investors think that the legislation permits organizations that are micro-financial contend with conventional banks and provide more advanced items as time goes on. Another objective regarding the business would be to develop various other areas- in Asia. We wish that with the aid of funding Cash-U Finance will raise on Grupeer platform, these objectives are simpler to achieve! Welcome, Cash-U Finance!

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